Serfaus lies in the Upper Court district of Tyrol, high above the Inn Valley on a sunny valley shoulder. The municipality shares this terrace with the neighbouring villages of Fiss and Ladis. Above the village stand striking peaks such as the Furgler and the Schönjoch, while downstream the entrance to the Kaunertal Valley and the Ötztal Alps shape the horizon.
Early traces date back to the Bronze Age, but the village was first mentioned in writing in the eleventh century. Serfaus developed into an important Marian pilgrimage site, whose Romanesque church dates from the tenth or eleventh century. Later, mountain farmers and Walser settlers shaped the area until tourism became the most important source of income in the twentieth century.
Today Serfaus is known mainly for its ski area and the underground railway that relieves the village of private traffic. Historic buildings such as the pilgrimage church and the castle ruins bear witness to its long history, while modern facilities serve tourism. Personalities such as the chef Paul Ivic come from here.